Archive for the Blog Category

Push Notifications for Visitors

Push Notifications for Visitors

When it comes to museums, push notifications are usually not being used to their fullest potential.Because visitors are often tourists, some museums tend to focus on the first visit and less on repeat visits. This is one of the reasons museums don’t often use push notifications to keep in contact with local visitors. However, retention is extremely important to any organization, whether its goals are to generate profit or number of visits. Push notifications can be a great way to drive repeat visits by communicating relevant, personalized content and promotions.

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How to Find Your UDID

This article briefly describes the process by which an Apple UDID can be found within the iTunes platform.

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Digital Visitor Experiences & Interactive Media

Digital Visitor Experiences & Interactive Media

Using technology such as touch tables, mobile apps, & multimedia content, museums can use interactive media to create engaging digital visitor experiences.

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The Invention That Changed Bicycling Forever

The Invention That Changed Bicycling Forever

Before bicycle racing truly emerged as a sport and bicycles became commonplace, a few important events had to take place first.

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Metrics and Performance Evaluation Technology for Museums

Metrics and Performance Evaluation Technology for Museums
Metrics and Performance Evaluation Technology for Museums In a study of 30 leading contemporary art museums worldwide, 33% of managers said they had not set any performance benchmarks whatsoever for their organization. In an information age when thousands of performance software like Salesforce and Hootsuite, this statistic is pretty shocking. Some people might think: “We Don’t Turn A Profit, Why Bother?” These days, museums and other tourist sites are under more and more pressure by government funders to be more accountable. Besides the legal implications of transparency, performance indicators are also important to gain the support of sponsors and donors, who may add to the museum’s collection and income. Curators and directors themselves want to see more visitors and new collections every year. Thus, their focus on performance is ever-increasing, and visitor management systems are becoming more important. But without generating profit, how do museums measure their performance? It’s actually [...]Read more

Museum Apps with Interactive Games and Activities

Museum Apps with Interactive Games and Activities

Museum Apps with Interactive Games and Activities October 10, 2012 [shareaholic app=”share_buttons” id=”7296040″] Why Use Interactive Gaming Apps in Museums? Museums provide their visitors a small glimpse into the past. They contain preserved artifacts and priceless artwork that can certainly not be handled or played with. So we ask: how can they be fully appreciated by all the kinesthetic learners in the world? Museums for Play Games give players the opportunity to do things that aren’t possible in the real world; they provide engaging experiences that players can cherish and enjoy. They can bring history and science to life through a virtual platform. Kinesthetic learners can relish in the interactive experience provided by these tools; however, they are not the only ones who enjoy a stimulating game. As of June 2011, the Entertainment Software Association published that 72 percent of the American population plays video games- and this number is […]

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Museums and Social Media

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SOCIAL NETWORKING ON MOBILE DEVICES [shareaholic app=”share_buttons” id=”7296040″] How social networking can be used as a tool for public relations and customer retention. “A study by research firm comScore says 64.2 million U.S. citizens use their mobile devices for social networking, with more than half of them doing so almost every day.” The Importance of Mobile Presence for Museums and Cultural Institutions Museums and cultural sites have started adopting applications to highlight their collections and exhibitions. These apps are appealing to a modern crowd, particularly those who are actively involved in social networking. They provide a variety of functions, including: interactive map and search features, interactive gaming features, and even social networking capabilities (3 out of 4 of the most popular application features used on smartphones.) •First, providing visitors with a unique and interesting experience is the best way to provoke positive word-of-mouth from visitors. (A custom iOS or Android […]

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Apps – A Demanding Industry

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Fast ‘App’ Facts: [shareaholic app=”share_buttons” id=”7296040″] •Over 500 million Android phones have been activated. •Over 300 million iPhones have been activated. •In just over 3 years, over 20 Billion apps have been downloaded between iOS and Android devices. •10% of Internet traffic comes from mobile devices. •One half of all local searches are performed on mobile devices. •On Average, Americans spend 2.7 hours per day socializing on their mobile device. •91% of all US citizens have their mobile device within reach 24/7. •The top 4 features accessed on smartphones are games, weather, Maps/Searches, and Social Networking.

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A Very “Engaging” Audio Tour

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A Very “Engaging” Audio Tour, Indeed! [shareaholic app=”share_buttons” id=”7296040″] “Meet me at the clock”has been a refrain for generations of New Yorkers. Sitting atop the central information desk at Grand Central Terminal, this large brass clock serves as a point of rendezvous for families, friends, and lovers. Adam and Erica were no exception. More than 700,000 tourists, commuters, and New Yorkers pass through the beloved structure, Grand Central Terminal, every day. How many eyes have looked into the face of that clock? It’s hard to say, but it is possible that none have been more full of love and anticipation than those of Adam Goldberg on September 30, 2012. This is the special place and day that he would propose to the woman of his dreams, Erica Friedman. More than two years ago, after their successful first date, they met again the next day for breakfast at the terminal. This […]

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Interactive Maps for Museums and Cultural Sites

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Interactive Maps and Floor Plans [shareaholic app=”share_buttons” id=”7296040″] Who Are They For and Why Are They So Important? Museums often utilize this technology to create interactive floor plans (typically with multiple stories.) POI locations are displayed on the floor plan, and visitors can simply find their location on the map and enjoy the supplementary information provided in the App. Cultural & historical sites can also benefit from interactive maps on their premises. For open-air sites, like gardens and zoos, interactive maps can highlight features along the visitor’s path. MyOrpheo Blurb: “All of our interactive map applications provide visitors with unique features that can be embedded into POI’s on the map (for example, interactive games & quizzes, audio & video, augmented reality, etc.) When a visitor presses on the small coordinate marker, they will be directed to one of these customized features.” For Small Sites, Internet Connectivity is Not Necessary For […]

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